Services

We assist event creators in structuring their concepts for international markets.

Bragi Advisory supports the transformation of established event brands into clearly defined, licensable formats, enabling controlled expansion while preserving creative identity, brand integrity, and commercial value.

Our role ensures that each concept is positioned appropriately for its destination market and delivered through trusted local partnerships.

Entering a new region requires more than opportunity—it requires understanding.

We provide strategic guidance on how Scandinavian event concepts can be introduced to Middle Eastern markets in a manner that aligns with local frameworks, expectations, and industry standards.

Our advisory is grounded in research, discretion, and regional experience.

We identify and introduce suitable regional partners—including promoters, venues, and entertainment organizations—whose objectives align with the concept and its long-term potential.

Where appropriate, we represent our clients in discussions to ensure clarity, professionalism, and balanced commercial outcomes.

We support our clients in navigating local operational requirements and cultural considerations relevant to event execution.

Our guidance is focused on ensuring that concepts are adapted responsibly and respectfully, allowing them to operate smoothly within each market’s regulatory environment.

We assist in structuring commercial agreements that protect intellectual property, clarify responsibilities, and support sustainable partnerships.

Our approach emphasizes transparency, long-term value, and mutual trust.

Where required, we remain involved beyond initial agreements to support alignment between stakeholders and ensure consistency between concept, execution, and market expectations.